Pay-Per-Click is a marketing model that attracts users to your website through strategic ads that come up on a search engine result page. The ads appear according to the search query or targeted keywords, hence your prospect patients can easily find you and what you have to offer. For each click on the ad, you pay the search engine a small fee which is why this model is termed Pay-Per-Click. Such adverts are opted for by businesses because compared to the revenue you earn through those clicks, the fee paid to the search engine becomes inconsequential. For PPC ads campaign and management you should hire an experienced medical spa ppc agency for your clinic for better ROI.